A cross-sectional statistical survey analysis on consumer perceptions of domestic relative to foreign goods in Iraq

Abstract

The research aims to identify the most important factors affecting the acquisition of local or imported goods by designing a questionnaire form that was distributed to a sample of shoppers in Iraq. The Chi-square test was used in the statistical analysis, while the characteristics that were used in the analysis were demographic characteristics, namely sex, age, educational attainment, profession, culture, intelligence, economic status, marital status, number of children, residence, in addition to the personal characteristics that the consumer is accustomed to and other aspects that were addressed. The analysis showed a set of conclusions, in general, that the majority of shoppers prefer cheaper goods if they are of the same quality, and there is a preference for some local needs over imported ones, such as dairy, meat, sweets, and curtains, while imported goods are preferred over local ones when purchasing clothes and furniture.